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SafeXs complex rebranding

Client

CTWO Products AB

SafeXs is one of the brands of Scandinavian tycoon of electronic accessories, CTWO Products AB.

 

The brand is a leading manufacturer of advanced storage media and encryption solutions. The company is headquartered in Malmö, Sweden and has offices in the Great Britain and China.


  • Project goals
  • Concept
  • Branding
  • Creative design
  • 3D
  • UI & UX
  • Website

Our team was responsible for the complete rebranding of the leading brand in the portfolio of CTWO Products AB.

We developed from scratch the concept of the labyrinth, the key and the symbol of the brand. We prepared a comprehensive branding with a complete set of advertising media and refreshed the communication of key SafeXs products.

For the needs of new branding we created a visualization of the concept based on the 3D model and advanced graphic post-production. Various forms of the main key visual developed by us were used in communication of different products of the brand.

ROXX is also responsible for the entire implementation of the new brand communication. The rebranding process was completed with a launch of the new website, which we designed from scratch both functionally and graphically. At the request of our customer, we used the WordPress engine as a platform for content management.

Cooperation of ROXX and SafeXs continues: our main task at the moment is the production of corporate and sales materials.