Our team was selected in tender proceedings and became responsible for a comprehensive rebranding of the company. As part of these activities, we developed the foundations of a new communication strategy for Excellent and its daughter companies.
Further, we designed its visual identity from scratch and prepared a codification for Excellent’s sub-brands, including their color palette and graphic icons. The positive reception of our concepts by the client helped successfully implement the new branding projects in all media.
Our cooperation resulted also in the reorganization of the information architecture of the company’s previous websites, which allowed a modern, functional website for the whole group of companies to emerge, along with an extensive section dedicated to their bathroom offer.
However, that was not the end of the challenge: we also prepared an advanced framework configuration tool and an extensive service section; in the near future, we are planning to introduce an e-commerce system as well.