When, upon asking “What are we doing today?” or a similar question, you hear the bloodcurdling words “You decide,” don’t panic! Discover TODAY is a friendly mobile application that will save many a night and turn a lazy day into a fascinating adventure. Discover TODAY collects the most interesting offers from your town and groups them into clear categories. With this app, you can expect to receive a number of discounts and bonuses, or—if it’s your lucky day—even freebies!
Discover TODAY is one of our favorite projects. We were responsible not only for the usability design, the graphic interface, and the implementation, but also for its naming and visual identity.
Together with the investor, we developed the concept, the name, and an initial marketing strategy for the application.
Another stage was to design and build the website www.discover-today.com, which is a base offer management platform.
The project based on our original content-management system (CMS) allows Discover TODAY’s business partners to comprehensively administer their offers.
For promotional purposes, we also developed a several-seconds-long animation advertising the product and presenting the advantages of the application.